Brand Evolution & Digital Commerce
Role & Contributions
2020 - 2022
Tribe Fitness was a broad, ongoing project where I worked across creative, e-commerce, project management, and digital operations. My primary involvement lasted approximately two years, with continued contributions and support afterward.
CREATIVE & BRAND
Colors, visual direction, product imagery, packaging and digital assets.
E-COMMERCE
Amazon Store creation, product presentation and Shopify concept development.
PROJECT & TEAM MANAGEMENT
Project support, people coordination, SOPs, ClickUp organization, CEO reporting and file management.
OPERATIONS & STRATEGY
Brainstorming, creative discussions and helping ideas move toward execution.
My hats
DESIGNER
project manager
E-commerce Strategist
SELECTED CREATIVE WORK
Amazon Store
A+ Content
Packaging design
Listing Images
