Jan 2020 - Feb 2024
Role & Contributions
I established and led the company’s creative department, building the brand’s visual identity, packaging system, and product storytelling from the ground up.
My role spanned brand strategy, product development, packaging, campaign production, e-commerce, and retail launch, helping the brand grow as both a B2C label and a white-label manufacturer. Helped through brand birth of an unique product to becoming an established manufacturer for biggest Shower Steamers brands and B2C label sold in Sak's Fifth Avenue, Macy's, Wolf & Badger and with appearance in Ellen's Box and The View.
Throughout this project, I worked across multiple areas of the brand-building process, including:
My hats
DESIGNER
Creative Director
Team Builder
E-commerce Operations lead
Production Coordinator
Content Producer
MODEL
Brand & Visual Identity
- Developed the brand’s visual identity and product storytelling framework
- Designed the benefits system and iconography used across packaging and marketing
- Shaped the voice and character of individual products through copy direction and branding
- Led big projects across the team
Packaging Design & Production
- Designed the first and second iterations of the packaging system
- Adapted packaging across multiple product sizes and formats
- Sourced and established relationships with packaging suppliers and production partners
- Managed print orders and coordinated production with manufacturers
- Ensured designs translated successfully from concept to physical products
Product Development Collaboration
- Took part in the R&D process;product names, ingredients, personality
- Contributed to ingredient/dye sourcing discussions
- Aligned packaging design with product identity and storytelling
- Helped with securing white label clients
E-commerce & Retail Launch
- Led the creation of the company’s Shopify store and online product presentation
- Designed product listing imagery and launch assets
- Supported preparation for retail distribution, including launches with partners such as Saks Fifth Avenue
- Helped launch the brand as both a B2C label and a white-label manufacturer, designing assets for multiple audiences
Campaign & Content Production
- Produced and coordinated a full-scale photoshoot, directing visual storytelling across campaigns and social media
- Contributed as a model in campaign imagery
- Oversaw visual consistency across marketing content and social media reels
Creative Department & Team Leadership
- Established and structured the internal creative department
- Led recruitment and built a small creative team, mentoring two designers and a social media manager
- Introduced workflows and creative systems to support growing design and content needs
Some of my work
Packaging Design, Supplier Management, R&D Collaboration
Listing Images, Website development, branding, product identity
